• Audience Demographics

  • The Festival and Carnaval Demographic is a unique culture of people from diverse communities situated in the heart of the Los Angeles County. Because of the many annual monthly and weekly events and night clubs, Hollywood is known the international destination and is considered the number two entertainment destination to New York City".

    Our festival attracts a great population of people.

     

    DEMOGRAPHICS

    Race

    40% - African American

    35% - Latino

    20% - Caucasian

     2% - Asian

     2% - Other

     1% - Native American

    Gender

    55% - Female

    45% - Male

    Education

    40% - College Graduate

    30% - Some College

    20% - Graduate School

    10% - High School

    Income

    08% - $200,000 & above

    30% - $199,999 - $125,001

    28% - $125,000 - $ 75,001

    24% - $75,000  - $ 45,001

    10% - $45,000  - & below

    Multi- generational Audience

    01 - 12 Children

    13 - 18 Teens

    19 - 35 Young Adults

    36 - 60 Adults

    61+  -  Seniors

     

    Diverse Populations

    Business Owners

    Celebrities

    Community & Civic Leaders

    Elected Officials

    Entrepreneurs

    Fine Artists & Craftspeople

                                                 Students (Elementary through Post-graduate) Retirees

     

    GEOGRAPHICS

    Local

    The largest percentage of our audience comes from all Los Angeles Cities, the Valley and Riverside to San Diego.

    Regional

    Some attendees travel from Northern California to our events.

    National

    A smaller but growing percentage travel from the East coast (eg) Miami, New York, Canada and from abroad (eg) Bermuda, Trinidad, Barbados and the Cayman Islands.

     

    PSYCHOGRAPHICS

    Lifestyle: Our patrons enjoy:

    • Fine Dining
    • Shopping (including online)
    • Travel
    • The Arts

    Behavior

    • Brand Conscious
    • Early Adopters
    • Tech Savvy
    • Heavily Social

    Attitudes

    • Brand loyal to the products and services of companies that acknowledge their existence and advertise to them directly
    • 64% prefer companies that give back to the community

    Values

    • Family
    • Faith
    • Culture
    • Environment